TikTok for PTs: Going Viral (and Getting Clients, Obvs) in the UK
Alright, listen up, fit fam! Forget those perfectly curated Insta grids for a sec. If you wanna actually connect with people (and maybe snag a few paying clients while you're at it), TikTok is where it's at. Think less posing, more personality – and yeah, maybe a few questionable dance moves. This cheeky guide for UK personal trainers will show you how to turn those fleeting viral moments into real-life client gains.
1. Your Profile: Ditch the Corporate, Embrace the Chaos (A Little)
- Username That Slaps: Make it memorable, maybe a bit funny, and defo easy to spell. Think
@GymJokesWithGav or @FitBritChick.
- Profile Pic: Show Your Human Side: A clear, energetic shot of you – maybe mid-burpee with a grimace? Authenticity, innit.
- Bio That Doesn't Bore: Skip the jargon. Tell 'em what you do in a way that makes 'em wanna stick around. "Helping you ditch the dad bod (and maybe learn a TikTok dance or two)" – you get the vibe. Slap a link to your website or booking thingy in there too.
2. Content That Pops (and Doesn't Make People Scroll Faster Than a Boris Johnson Headline)
- Short & Sweet Sesh Snippets: Nobody's got time for a 10-minute squat tutorial. Think quick, impactful exercise demos with killer form (obvs). Throw in some funny fails for relatability – we've all been there.
- Busting Fitness Myths (with Sass): Heard another "carbs are the devil" rant? Time to clap back with some science (delivered with a wink). Make it entertaining – nobody wants a lecture.
- Client Wins (Brag a Little, You've Earned It!): Got a client who just smashed their PB? Share their win (with their permission, you legend). Real results speak louder than protein powder farts.
- Day in the Life of a PT (Unfiltered): Show the realness – the early starts, the questionable gym snacks, the sheer joy of seeing someone crush their goals. People connect with authenticity (and maybe a bit of chaos).
- Hop on Trends (But Make 'Em Fit): See a viral dance? Slap a fitness twist on it. Everyone loves a bit of fun, and it's a sneaky way to get your face in front of more eyeballs.
- Don't Be Afraid to Be a Bit Silly: TikTok is where personalities shine. Let your weird flag fly (within reason, probs).
3. Hashtag Hustle: Getting Seen by the Right Eyeballs
- Mix It Up, Mate: Use a blend of broad (#fitness), niche (#ukweightlifting), and local (#londonpersonaltrainer) hashtags.
- Trending Hashtags Are Your Friends (Sometimes): Jump on relevant trending hashtags to ride the wave.
- Don't Be a Hashtag Vomit Machine: Aim for quality over quantity. A few well-chosen hashtags are better than a spammy wall of text.
4. Get Chatty (But Don't Be a Bot)
- Reply to Comments (Like You Actually Care): People took the time to comment – the least you can do is say cheers or answer their questions.
- Slide into DMs (Strategically): See someone asking for workout advice? Offer some quick tips or a gentle nudge towards your services. Don't be a creep, though.
- Duet & Stitch Like a Pro: Jump on other people's content to add your expertise or a funny reaction. It's a great way to get noticed by their audience.
- Go Live and Get Real: Host live Q&As or mini-workouts. It's a chance for people to see the human behind the fitness guru.
5. Freebies That Don't Break the Bank (But Get You Leads)
- Mini Workout Guides (Downloadable Goodness): Create a short, effective workout plan as a freebie in your bio.
- Quick Recipe Ebooks (Fuel Those Gains!): Share some healthy and tasty recipes.
- Free 15-Minute Consultations (Let's Have a Chinwag): Offer a no-pressure chat to discuss their goals.
6. Collab Like You Mean It (But Choose Wisely)
- Team Up with Other UK Creators: Find other fitness peeps, even those with a similar following. Cross-promotion is your secret weapon.
- Local Biz Love: Connect with gyms, healthy cafes, or activewear brands in your area for joint ventures.
7. Analytics: Peeking Behind the Curtain (So You Know What's Cracking)
- TikTok Insights Are Your Secret Weapon: See what vids are smashing it and what's flopping harder than a failed squat. Use this info to make more of the good stuff.
8. Be You (But Your Best, Slightly Funnier You)
- Authenticity Wins: People can smell BS a mile away. Be genuine, let your personality shine, and don't try to be someone you're not.
- Consistency is Queen (or King): Keep showing up, keep creating, and those clients will start rolling in (eventually, innit).
So there you have it. TikTok ain't just for silly dances (though those can help!). With a bit of creativity, authenticity, and a dash of British cheekiness, you can totally find your next personal training clients on this wild platform. Now go forth and get those gains (for yourself and your future clients)!
And speaking of gains, once you've got those TikTok leads turning into real-life clients, you'll need a slick way to manage 'em. That's where PT Workout Planner comes in handy. Ditch the spreadsheets and say hello to easy workout creation, client tracking, and all-in-one personal training software that'll free up more time for, well, making more killer TikToks. Check out the features and get ready to level up your fitness biz, both online and IRL!